Become a Certified Digital Marketer

The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years. It’s no surprise that the number of companies hiring Digital Marketers has grown by 33%*. So, why is the Digital Marketing field experiencing high growth? It’s an agile, cost-effective, and self-informing method of connecting with the consumer. Businesses increasingly rely on Digital Marketing to recession-proof their income streams by responding to consumer needs early and often.

* Source

Characteristics of an ideal candidate include someone who is tech-savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in Digital Marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker who can balance the time commitment required for the program with other responsibilities.

‍Our program is ideal for:

• Recent graduates looking to build practical, hands-on skill sets
• Marketing professionals (1-5 years experience) looking to update their skill sets
• Experienced professionals re-entering the workforce
• Working professionals looking to make a shift into digital marketing or expanding potential by becoming more knowledgeable about other aspects of business
• Entrepreneurs seeking to grow their business by utilizing a set of digital marketing tools

This program will prepare graduates for roles similar to:

• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist
• And more...

Have additional questions? Email us at support@ziplines.com and someone from our admissions team will get back to you.

Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.

‍Is job placement included?
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.

‍‍What types of roles can you get after the course?‍
This program will prepare graduates for roles similar to:

• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist
• And more…

‍‍Will I have a completed portfolio at the end of the course?
The course and the Playbook exercises will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.

You should expect to spend six to eight hours per week engaging with on-demand content created by industry experts, including hands-on activities and assignments in the online learning management system (LMS). Additionally, optional (but recommended) weekly live/online group sessions (two hours) are available for engaging in real-time with peers, mentors, and industry experts. Please note that you may need additional time to prepare for and complete the certification exams.

Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:

• Google Ads Search Certification
• Google Analytics Certification
• HubSpot Email Marketing Certification

This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in digital marketing technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.

In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).

There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings.

We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the "Get Qualified" link to see what options are available.

Did you know that 92% of employers offer tuition reimbursement? Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.

View our reimbursement guide.

We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.

You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live sessions once a week through our video conference platform. The live sessions are recorded. The online learning management system can be accessed on a computer from anywhere with an internet connection.

No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.

We partner with Ziplines Education, a market-driven education company based in Silicon Valley, CA, to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.

Through Continuing and Professional Education (CPE), individuals can access non-degree professional development, lifelong learning, and community engagement opportunities. CPE programs are self-support and fee-based; they do not use state dollars. CPE reports to the Division of Student Services and Enrollment Management.

541-346-4231
800-824-2714
cpe@uoregon.edu