Become an AI-Powered Certified Digital Marketer

The Bureau of Labor and Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years. It’s no surprise that the number of companies hiring Digital Marketers has grown by 33%*. So, why is the Digital Marketing field experiencing high growth? It’s an agile, cost-effective, and self-informing method of connecting with the consumer. Businesses increasingly rely on Digital Marketing to recession-proof their income streams by responding to consumer needs early and often.

* Source

This course is ideal for professionals looking to build job-critical digital marketing and AI skills—whether you’re advancing in your current role, changing careers, or growing a business. Our students come from a wide range of backgrounds, including marketing, product, design, entrepreneurship, education, customer service, and military service. No prior digital marketing experience is required—just curiosity and the drive to learn.

‍This course is perfect for:

• Experienced professionals pursuing a promotion or broader responsibilities and looking to update their digital and AI skill set to stay competitive
• Career pivoters or returners transitioning into marketing or re-entering the workforce after time away
• Recent grads and college students looking to build job-ready skills and complement their area of study with in-demand professional certifications
• Entrepreneurs and side-hustlers seeking to grow their business faster using high-impact digital marketing and AI tools
• Non-marketers in adjacent roles (e.g., product, sales, operations) who want to better collaborate on marketing initiatives and leverage AI to elevate communications and impact

Have additional questions? Email us at support@ziplines.com and someone from our enrollment team will get back to you.

Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.

We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.

‍This program will prepare graduates for roles similar to:

• Marketing Manager
• Marketing Specialist
• Marketing Associate
• Digital Marketing Manager
• Digital Strategist
• And more…

The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.

Delivered fully online, you should expect to spend six to eight hours per week engaging with interactive, on-demand content created by industry experts, including hands-on activities and strategic playbook assignments.

Additionally, you can attend two-hour live group sessions to collaborate with peers and instructors. These optional live sessions are led by industry experts who follow evolving digital marketing tools, techniques, and processes and bring that information into classroom discussions. Please note that you may need additional time to prepare for and complete the certification exams.

Yes, you will earn a university-issued certificate of completion that verifies knowledge and hands-on experience in Digital Marketing, as well as the following industry certificates:

• Google Ads Search Certification
• Google Analytics Certification
• HubSpot Email Marketing Certification

This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency in digital marketing technologies, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.

In order to receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the identified certifications and qualifications (Google Ads Search Certification, Google Analytics Certification, and HubSpot Email Marketing Certification).

No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education so check with your human resources department to determine your eligibility.

There are multiple options to pay for this course. The first way is to pay upfront, online. This option also provides the largest savings. To find out if you qualify for additional payment options, fill out the enrollment form to be directed to the payment page to see what options are available.

Many employers also offer tuition reimbursement. Our guide gives you suggestions and templates for how to ask your employer to cover the cost of the course.

View our reimbursement guide.

We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn't the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.

You’ll access on-demand content and assignments through our learning platform and join the optional (but recommended) mentor-led live sessions once a week through our video conference platform. The live sessions are recorded. The online learning management system can be accessed on a computer from anywhere with an internet connection.

Through Continuing and Professional Education (CPE), individuals can access non-degree professional development, lifelong learning, and community engagement opportunities. CPE programs are self-support and fee-based; they do not use state dollars. CPE reports to the Division of Student Services and Enrollment Management.

541-346-4231
800-824-2714
cpe@uoregon.edu